Planning for a startup or establishing a startup?
No matter on what level your business is running, it will surely need marketing for growth. But the question arises, Is the business capable to invest in different marketing strategies? Little tough for a startup or small business because they have limited time and capital. On the other hand, a small business must not delay in proving their product or services have a growing market. Otherwise, they may lose their investors.
Here comes blogging, the most inexpensive marketing strategy.
Let’s dive into the guide of blogging for small businesses.
You may have a question, why opt for blogging for small businesses?
This is the most frequent question that comes about blogging. Blogging takes time, you can’t get instant results, then why not another quick marketing strategy?
1. Blogging is a cost-effective method and along with promoting and branding it presents your business on an online platform.
2. If you have chosen to blog as a marketing strategy, then it can drive traffic, increase customers and generate revenue in long run.
5 tips to easy blogging for small businesses
Here are some blogging tips that will assure, you take full advantage of content marketing:
Good research on competitor’s blog – You know how a unique selling method differentiates you from other sellers. Here you can apply the same to blogging strategy.
Points you need to look at while researching
1. Style and format
3. Topics covered
4. User experience & interaction
Identify your goal and target audience – Firstly, you need to find what goal your company is working on and set a goal that blogs have to reach. Then choose your target audience for whom you are writing, or to whom your company wants to serve.
The next step is planning for content. You are done with Identity and audience, now you have to plan your context. Follow these points-
1. What you are going to address?
2. The tone of your writing.
3. What mode your audience prefers videos, informative articles, etc?
Mention customer’s success stories – When you get feedback, reviews, or experience from customers. You can use it in your blog that will build the trust of new customers and shows your blog more interactions.
Picture your upcoming plans – Plans about business, what next you are up to is the best way to hold the customers. It will increase the interest and leave them tempting for new services.
Guide to avail the best from services or products – Provides suggestions or ways to best use the product and get maximum benefit. This will maintain trust and interaction, as customers are getting this from your company itself.
Blogging is the only sustainable way to build brand awareness, drive traffic for small businesses. You can provide relevant and useful information/ content to and users through blogging.
Here are the ways how blogging benefits small business
The phenomenal rise in SEO – Blogging is the most sustainable and direct method to meet the requirements of search engines, as they accept unique and relevant content. If any small business is going through this process and being consistent in providing blogs, then the search engines like Yahoo, Google, Bing will consider them.
With blogging, the small business can use their keywords which the target audience will use to search for the services the business offers.
Build a smooth relationship with customers – Marketing the world itself is meaningless without customers. Customer engagement is important or you can say partner of marketing and branding. With blogging, you can connect to the customers more effectively. If you can provide relevant content, it can help in building trust with end-users. And be open with the comment section, it is the best and easy way to get feedback and interact with customers.
Increase the opportunities for sharing – Blogging gives the strongest benefit to small businesses with the opportunity it creates to share the link of the blog. It leads to immense growth in the market and driving traffic. This can be said as the epitome of free marketing.
How to drive traffic
A maximum of small businesses is dealing with the same issue, once written a blog, published and sitting idle. By this process, you may get a spike at some point but later nothing. Driving traffic is the most crucial part of blogging.
And the pillar for increasing traffic is consistency. Follow a tone for your post, that makes your blog stand out from the crowd. Present your content in proper style and format. And maintain the timing to post your blog. Be consistent, if readers will know on which day pattern you use to post, they will surely don’t miss reading.
If you are establishing your business and want to increase exposure online, then you should take the help of blogging as a strategy. Not only strategy, but it is also the most inexpensive marketing strategy.
For small businesses, it may happen crisis of the time, or expertise for blogging you can outsource the blogs to digital marketing agency like Skeegten, who can provide you with unique, relevant, and engaging content.